hoffheins.com
March, 2005 - Present
Owner, General Manager and Chief Framing Officer, FASTFRAME Expert Picture Framing
- Manage and execute all aspects of store operations including marketing and advertising, finance, human resources, sales and production
- Acheived 66% revenue growth in year two
Owner, General Manager, Yoga South
- Manage and execute most aspects of studio operations including marketing and advertising, finance, human resources
- Key contributor to 296% revenue growth in year one of ownership over prior ownership performance and 25% growth in year two
June, 2004 - January, 2005
Product Marketing Manager, AOL Channels and Publishing
- Lead Product Manager for the migration of AOL Channels to a new web-based publishing platform based on open web standards and next generation feature development
- Managed the overall definition, prioritization, and product development process in support of AOL Channels, specifically as it relates to opening AOL Channels to the general web audience in support of company strategy
- Coordinated integration of contributing partner content feeds
- Responsible for establishing and providing definition and prioritization clarity for technical development teams
- Liaison for all company stakeholder and contributing partner requirements
2002 - June, 2004
Product Marketing Manager, AOL Search
- Managed the integration of various internal and external partner content data feeds into highly targeted positioning in AOL search product, significantly increasing customer satisfaction and driving incremental revenues to those content areas
- Successfully defined, evangelized and developed global, company-wide requirements and processes for consistently and efficiently creating and launching site search products on a flexible, standards-based platform
- Monitored business/program requirements, project scopes, and cross-functional teams, ensuring on-time and on-budget delivery
- Launched News, Local, Hot Searches, Homework Help, and Sports search products
2001 - 2002
Product Marketing Manager, Consumer Packaged Goods Vertical Market Team
- Created and coordinated comprehensive media packages for sales teams and for potential advertising customers, including complex media inventory models and supporting media collateral
- Led the collaboration of design, production, and editorial teams for successful launch and deliveries of sold advertising packages
- Supported significant top-line strategic advertising relationships by identifying solutions to meet customer expectations and deal terms
2001
Product Marketing Manager, AOL Box Office (now AOL Tickets)
- Headed the immediate delivery of executive requests to define, develop, and launch the AOL Box Office product and necessary publishing tools within industry-defining timeframes
- Collaborated with an internal team and external partner to define and meet business requirements
- Developed the interface of disparate systems to support product experience and publishing needs
2000 - 2001
Product Marketing Manager, AOL MapQuest and MapQuest Mobile
- Identified vendors and headed the development and launch of groundbreaking and industry-unique maps and directions handheld application
- Instrumental in the MapQuest.com website design
- Integrated MapQuest solutions with key distribution partners, including CNN, ICQ.com, and AOL.com, to support site redesign
1996 - 2000
Senior Interactive Media Developer/Producer/Product Manager, Love@AOL
- Supervised a 12-person creative team charged with maintaining the highest levels of customer service and support
- Developed low-budget, creative technical solutions for high-volume publishing and customer service systems
- Produced a suite of creative programming and product solutions for the Love@AOL personals service
Additional Experience
2003 - 2005
Owner, Secretary & Treasurer, M.I. Interiors, Inc.
- Managed advertising for my wife's interior design and decorating firm, including all related expenses and creatives
- Designed, produced and managed company website
- Handled all reporting and bookkeeping